Customer loyalty:

• Taking inventory of customers before setting up a loyalty program

  Answer - 19 May 2005

• Avoiding churn: Marketing's Holy Grail

  Answer - 15 March 2005

• Off-the-shelf customer loyalty solutions

  Answer - 28 February 2005

• The art and science of radio loyalty programs

  Answer - 14 February 2005

• New trends in customer loyalty programs

  Answer - 17 December 2004

• Using promotional continuity

  Answer - 23 September 2004

• A quick guide to customer lifetime value (CLV)

  Answer - Learn how to associate a value to a user as his customer lifetime value (CLV) and how to calculate lifetime value. 09 February 2004

• CRM vs. database marketing

  Answer - 22 March 2002

• Customer retention in tough economy

  Answer - 09 October 2001