• May 31, 2017 31 May'17

    programmatic marketing

    Programmatic marketing is best defined in two parts. In this case, 'programmatic' refers to a non-human decision-making process that can be initiated in real time.  Continue Reading

  • May 31, 2017 31 May'17

    RFx

    RFx (request for x) encompasses the entire formal request process and can include any of the following: request for bid (RFB), request for information (RFI), request for proposal (RFP), request for quotation (RFQ) and request for tender (RFT).  Continue Reading

  • May 25, 2017 25 May'17

    Personalized marketing a step closer with weather data

    By partnering with multiple data monetization companies, The Weather Company is providing more data points to marketers and advertisers.  Continue Reading

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