Buyer's Guide

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A buyer's guide to choosing the right CRM product

Navigating the evaluation and buying process for a CRM product or system isn't easy, but we've simplified this process by providing you with insight to help make a well-informed buying decision.

Introduction

With today's ultracompetitive market, companies can't afford to lag behind when it comes to managing their interactions with current and prospective customers. And as a general rule, it's easier to sell to existing customers than it is to find new ones. To help create repeatable, consistent customer engagement strategies, organizations are turning to CRM systems.

CRM products and strategies play an increasingly important role in the success of most, if not all, organizations today. They address the growing demands in the areas of marketing automation, sales automation and customer service. Whether you need to identify potential customers, analyze social media data or align the sales and buying processes, CRM systems play a major role in the overall customer lifecycle.

So, how do know which CRM product is right for your organization? This buyer's guide sets the stage by identifying the different types of CRM products and what each does. Next, we help you identify your needs and the issues you're trying to solve by delving into how other organizations use CRM systems. We examine the items central to the decision-making process, such as features, functionality, application delivery, software support and pricing.

To help you further narrow down your list of potential CRM products, this guide also evaluates CRM tools from 11 of the market-leading vendors. This information will help you invest in an extensible, scalable platform that will grow with your organization.

1What is?-

How CRM products help maximize customer relationships

CRM products address organizations' growing demands in the areas of marketing automation, sales automation and customer service.

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Improving customer engagement strategies with CRM tools

There are several different types of CRM tools that can be used to improve your customer engagement strategies. Continue Reading

2Do I need?-

The benefits of buying a CRM product

Learn how other companies are implementing CRM to address a variety of customer engagement issues, including finding, catching and retaining good customers.

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Making CRM part of your customer engagement strategy

One of the best ways to justify the purchase of CRM software is to explore how other organizations use it in their customer engagement strategies. Continue Reading

3How to buy-

Criteria for buying the right CRM product

Selecting the CRM product that's right for your organization involves identifying your must-have features and functionality as well as other key factors such as method of application delivery, available support and pricing.

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Considerations for buying the right CRM tool

By identifying your must-have features, you can select the right CRM tool you'll need in order to build your customer engagement strategy. Continue Reading

4Which should I buy?-

Choosing the right CRM product

We've simplified your selection process by examining the top 11 CRM products based on functionally as well as delivery methods, upgrade cycles, service options and pricing models.

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Determining the best CRM software for your organization

Whether you're a large enterprise or an SMB, we've narrowed your search for the best CRM software by comparing both on-premises and SaaS offerings from the top 11 vendors. Continue Reading

5The leading CRM products-

CRM products from the market leaders

This section provides overviews of the top CRM products by comparing the strengths and weaknesses of both on-premises and cloud-based offerings from the top 11 vendors.

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What to expect in the Act-On marketing automation platform

The Act-On marketing automation platform provides SMBs with a number of tools to help them reach their sales and marketing goals, and enhance their customer engagement strategy. Continue Reading

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Adobe Marketing Cloud CRM platform overview

Adobe's CRM platform, Marketing Cloud, aims to help users drive and manage the sales, marketing and customer support facets of their business. Continue Reading

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What to expect from the HubSpot CRM platform

HubSpot CRM is a free platform aimed at small- and medium-sized businesses that offers both basic and enhanced CRM tools to customer relations teams. Continue Reading

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What to expect in the Infusionsoft CRM platform

Infusionsoft's CRM platform helps small businesses manage the key aspects of their B2B and B2C customer engagement strategies. Continue Reading

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What to expect from Microsoft Dynamics CRM 2015

Microsoft Dynamics CRM 2015 is a CRM platform that can be used by businesses of all sizes to manage all aspects of their B2B and B2C engagement strategies. Continue Reading

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Examining the platforms available in the Oracle CX Cloud

The Oracle CX Cloud provides large enterprises with platforms that offer customer engagement tools to support and enhance their sales, marketing and customer interaction needs. Continue Reading

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What to expect from the Salesforce Sales Cloud platform

Salesforce Sales Cloud is a CRM platform featuring a number of sales and CRM tools, which help businesses of all sizes manage their B2B and B2C engagement and sales strategies. Continue Reading

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Examining the SAP CEC suite

The SAP CEC suite of platforms provides large enterprises with omnichannel customer engagement tools to support and enhance their sales, marketing and customer interaction needs. Continue Reading

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What to expect in the Sugar CRM platform

Sugar, the latest CRM platform from SugarCRM, marries B2B and B2C engagement strategies using a single appliance. Continue Reading

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Zendesk customer service software expands client support

Zendesk customer service software provides users with tools to help manage and improve their customer engagement strategies and customer support services goals. Continue Reading

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Zoho CRM platform overview

Zoho's cloud-based CRM platform helps businesses manage the key aspects of their customer engagement strategies. Continue Reading

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