Denis Pombriant has been researching and writing about CRM for more than ten years. In that time he has traced the earliest roots of cloud computing, Social CRM and analytics in CRM. As the founder and managing principal of Beagle Research he maintains an active research, writing and speaking calendar. His work appears in most major CRM publications both in print and online both in North America and in Europe. His latest research involves the intersection of CRM and sustainable business processes. He is working on his second book and lives and works near Boston.
Contributions from Denis Pombriant
- Is the content industry focusing on the customer?
- Open source CRM software: The pros and cons
- Was 2011 the year of ‘peak software’?
- More disruption predicted for CRM software market
- CRM Idol: An insider’s look at the judging process
- Column: RightNow key to Oracle’s customer experience management plans
- Column: Assessing Salesforce.com’s application development platforms
- Customers consider free tools for social listening
- Front-office technologies in CRM: the new rule of three
- Column: Lead management increasingly leading to growth
- Column: Video -- the front-office star turn
- When will CRM join the analytics revolution?
- Column: Tipping point -- B2B video is going mainstream
- The analyst’s changing role
- Switching your focus from B2B to B2C with social media and CRM
- Using social CRM for sales, customer service analytics
- How on-demand technology is changing marketing
- CRM sustainability in a post-recession economy
- Web meetings, video to emerge from the recession
- How important will social CRM be for tomorrow's CRM users?