What is Shoshkele? - Definition from Whatis.com

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Shoshkele

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Shoshkele

A Shoshkele (pronounced Shosh-KEY-lee) is a proprietary type of floating ad developed by United Virtualities. Named after the company founder's daughter, the Shoshkele has won several industry awards and is sometimes used generically to mean a floating ad. Like other sophisticated versions of the floating ad, a Shoshkele can come in any shape or size and include sound, animation, and interactive components. According to United Virtualities, Shoshkeles display reliably in almost any user's browser without requiring a plug-in or interfering with Web page downloads, and can be implemented in a single line of JavaScript.

Related glossary terms: Floating Ad, clicks and mortar, multichannel marketing, World Wide Web (WWW), Click Fraud (pay-per-click fraud) , cross-sell, up-sell, ContextAds, Website, geotargeting

This was last updated in September 2004

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Resources from around the Web
- United Virtualities provides Shoshkele demos.
- Clickz.com explains "Shoshkele: What Is It, and What Can It Do for You?"

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