Definition

Shoshkele

A Shoshkele (pronounced Shosh-KEY-lee) is a proprietary type of floating ad developed by United Virtualities. Named after the company founder's daughter, the Shoshkele has won several industry awards and is sometimes used generically to mean a floating ad. Like other sophisticated versions of the floating ad, a Shoshkele can come in any shape or size and include sound, animation, and interactive components. According to United Virtualities, Shoshkeles display reliably in almost any user's browser without requiring a plug-in or interfering with Web page downloads, and can be implemented in a single line of JavaScript.

Related glossary terms: interrupt marketing, rollover ad, native advertising, Floating Ad, content marketing , clicks and mortar, multichannel marketing, World Wide Web (WWW), Click Fraud (pay-per-click fraud) , cross-sell

This was last updated in March 2007

Posted by: Margaret Rouse

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