Definition

bid for placement

Bid for placement is a paid inclusion search engine marketing model in which advertisers select keywords and bid per click for first link placement in search results using those terms. The top bidder on a specific keyword will get the top ad spot associated with search results for that term, the second-highest bidder the second spot, and so on; each will pay per click to their ads. Although popular with marketers and search engines, the bid for placement model is somewhat controversial because the prominence of the advertiser's link is a function of how much that advertiser is willing to pay rather than the ad's relevance to the search terms in question.

This was last updated in March 2007
Posted by: Margaret Rouse

Email Alerts

Register now to receive SearchCRM.com-related news, tips and more, delivered to your inbox.
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

More News and Tutorials

Do you have something to add to this definition? Let us know.

Send your comments to techterms@whatis.com

There are Comments. Add yours.

 
TIP: Want to include a code block in your comment? Use <pre> or <code> tags around the desired text. Ex: <code>insert code</code>

REGISTER or login:

Forgot Password?
By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy
Sort by: OldestNewest

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to: