Definition

cross-sell

Cross-sell is a marketing term for the practice of suggesting related products or services to a customer who is considering buying something. If you're buying a book on Amazon.com, for example, you may be shown a list of books similar to the one you've chosen or books purchased by other customers that bought the same book you did. A search on a company's Web site for bed linens might also bring up listings of matching draperies. The most ubiquitous example of cross-sell is likely the oft-spoken fast food phrase: "Would you like fries with that?"

A similar practice, up-sell, involves suggesting more expensive items to a customer making a purchase.

Related glossary terms: interrupt marketing, rollover ad, native advertising, Floating Ad, content marketing , unique selling point (USP), clicks and mortar, multichannel marketing, World Wide Web (WWW), Click Fraud (pay-per-click fraud)

This was last updated in March 2007

Posted by: Margaret Rouse

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