cross-sell

Cross-sell is a marketing term for the practice of suggesting related products or services to a customer who is considering buying something.

Cross-sell is a marketing term for the practice of suggesting related products or services to a customer who is considering buying something. If you're buying a book on Amazon.com, for example, you may be shown a list of books similar to the one you've chosen or books purchased by other customers that bought the same book you did. A search on a company's Web site for bed linens might also bring up listings of matching draperies. The most ubiquitous example of cross-sell is likely the oft-spoken fast food phrase: "Would you like fries with that?"

A similar practice, up-sell, involves suggesting more expensive items to a customer making a purchase.

This was first published in March 2007

Continue Reading About cross-sell

Glossary

'cross-sell' is part of the:

View All Definitions

Dig deeper on Internet marketing strategy

Pro+

Features

Enjoy the benefits of Pro+ membership, learn more and join.

0 comments

Oldest 

Forgot Password?

No problem! Submit your e-mail address below. We'll send you an email containing your password.

Your password has been sent to:

File Extensions and File Formats

Powered by:

SearchBusinessAnalytics

SearchDataManagement

SearchSAP

SearchOracle

SearchAWS

SearchContentManagement

Close