Customer-facing is an adjective used to describe a hardware or software product, technology, or anything that the customer of a business deals with directly. This can include the user interface of a software application, the help desk that a customer can phone into, any mailing or other contact that a customer receives, or policies that describe how to interact with customers (since the customer will experience the effect of these policies).
By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.
Since both customers and companies perceive value in a company's keeping track of and anticipating customer needs, customer-facing software is now sold for the purpose of customer relationship management.