customer-facing

Customer-facing is an adjective used to describe a hardware or software product, technology, or anything that the customer of a business deals with directly. This can include the user interface of a software application, the help desk that a customer can phone into, any mailing or other contact that a customer receives, or policies that describe how to interact with customers (since the customer will experience the effect of these policies).

Since both customers and companies perceive value in a company's keeping track of and anticipating customer needs, customer-facing software is now sold for the purpose of customer relationship management.