SearchCRM.com Definitions (Powered by WhatIs.com)
Michael Lowenstein's SearchCRM article explains that "It's really (almost) all about the data: Optim
Show me everything on
Internet marketing
definition -
Database marketing is a systematic approach to the gathering, consolidation, and processing of consumer data (both for customers and potential customers) that is maintained in a company's databases. Although databases have been used for customer data in traditional marketing for a long time, the database marketing approach is differentiated by the fact that much more consumer data is maintained, and that the data is processed and used in new and more sophisticated ways. Among other things, marketers use the data to learn more about customers, select target markets for specific campaigns (through customer segmentation), compare customers' value to the company, and provide more specialized offerings for customers.
Learn more about Internet marketing
-
Web 2.0: Top ten buzzwords
Top Buzzwords - Read the top definitions related to Web 2.0, the advanced Web that is creating a more interactive and participatory internet. Web 2.0 affects how customers relate to their businesses, and continually...
last updated01 Oct 2007
-
Web 2.0 and CRM quiz answers
Quiz - Test yourself on Web 2.0 and social networking and how this technology is impacting CRM, with the answers to SearchCRM.com's quiz.
last updated21 Sep 2007
-
Web 2.0 and CRM quiz
Quiz - This quiz on Web 2.0 and CRM was designed to test your knowledge of Web 2.0 technology and social networking and open your eyes to how this technology can help advance CRM initiatives.
last updated21 Sep 2007
-
What are marketing metrics? The top 10 marketing buzzwords
Top 10 tips - These top 10 marketing metrics buzzwords will get you up to date on the latest in measuring marketing efforts. Learn about terms related to online and email marketing, sales and customer loyalty.
last updated01 Apr 2007
-
Common customer service mistakes
Chapter Download Library - As your number one asset, your customers hold tremendous power. Learn how to maximize and leverage your customer base for increased profitability and a stronger bottom line.
last updated08 Mar 2007
last updated29 Nov 2003
Do you have something to add to this definition? Let us know.
Send your comments to techterms@whatis.comMore resources from around the web:
-
-
-
Comprehensive customizable CRM, up-sell CRM and Open Source CRM.