A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by:
- Internet search engines or Web sites to track user behavior for targeted promotions.
- Manufacturers to keep track of supplies and product information.
- Wholesale and retail vendors to keep track of inventory.
- Hospitals and clinics to manage patient information.
- Retail stores to keep track of customer shopping habits.
Advantages of using a DBOR to centralize customer data include:
- Tailoring services to individual users or subscribers.
- Targeting special promotions to customers most likely to respond.
- Optimizing customer services and technical support.
- Personalizing the customer-vendor relationship.
In addition to customer-service applications, a DBOR can be used by law enforcement, security and military agencies to keep track of crime suspects and other potentially dangerous individuals or organizations.
This was last updated in October 2006
Posted by: Margaret Rouse
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