A database of record (DBOR) is a repository for centralized storage of information about objects or people. This type of database is commonly maintained by businesses to store information about subscribers, clients or customers, facilitating optimal service-oriented management (SOM). Examples of DBOR applications include use by:
- Internet search engines or Web sites to track user behavior for targeted promotions.
- Manufacturers to keep track of supplies and product information.
- Wholesale and retail vendors to keep track of inventory.
- Hospitals and clinics to manage patient information.
- Retail stores to keep track of customer shopping habits.
Advantages of using a DBOR to centralize customer data include:
- Tailoring services to individual users or subscribers.
- Targeting special promotions to customers most likely to respond.
- Optimizing customer services and technical support.
- Personalizing the customer-vendor relationship.
In addition to customer-service applications, a DBOR can be used by law enforcement, security and military agencies to keep track of crime suspects and other potentially dangerous individuals or organizations.