Definition

leaderboard

A leaderboard is a popular type of banner advertisement. At standard dimensions of 780 X 90 pixels, a leaderboard is the width of the page and typically lies between the masthead (the title area at the top of a Web page) and content. Leaderboards are thought to offer advertisers a great deal of space in a prominent position without intruding on content.

Internet advertising borrows leaderboard from sports, where it refers to a sign board displaying the rankings of participants currently leading a competition.

Another popular ad type, the skyscraper, is a vertical banner usually placed to the right of page content.

Related glossary terms: interrupt marketing, rollover ad, native advertising, Floating Ad, content marketing , clicks and mortar, multichannel marketing, World Wide Web (WWW), Click Fraud (pay-per-click fraud) , cross-sell

This was last updated in March 2007

Posted by: Margaret Rouse

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