Definition

loyalty punch card

A loyalty punch card is a token that lets a customer earn free merchandise or discounts after a certain number of purchases. A loyalty punch card (which can be paper or electronic) is a relatively low-cost marketing tool for helping a retailer identify regular customers and reward them for their actual and projected value to the enterprise.

This was last updated in April 2009

Dig Deeper on Customer loyalty and retention

PRO+

Content

Find more PRO+ content and other member only offers, here.

Start the conversation

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchBusinessAnalytics

SearchDataManagement

SearchSAP

SearchOracle

SearchAWS

SearchContentManagement

SearchSalesforce

Close