Definition

loyalty punch card

A loyalty punch card is a token that lets a customer earn free merchandise or discounts after a certain number of purchases. A loyalty punch card (which can be paper or electronic) is a relatively low-cost marketing tool for helping a retailer identify regular customers and reward them for their actual and projected value to the enterprise.

Related glossary terms: interrupt marketing, native advertising, content marketing , e-score, sales cycle, silent attrition, CRM (customer relationship management), Hospitality Financial and Technology Professionals (HFTP), one-to-one-marketing (1:1 marketing), LevelUp

This was last updated in April 2009

Posted by: Margaret Rouse

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