loyalty punch card

A loyalty punch card is a token that lets a customer earn free merchandise or discounts after a certain number of purchases.

A loyalty punch card is a token that lets a customer earn free merchandise or discounts after a certain number of purchases. A loyalty punch card (which can be paper or electronic) is a relatively low-cost marketing tool for helping a retailer identify regular customers and reward them for their actual and projected value to the enterprise.

This was first published in April 2009

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