Definition

marketing automation

Marketing automation is the use of software to automate marketing processes such as customer segmentation, customer data integration (CDI), and campaign management. The use of marketing automation makes processes that would otherwise have been performed manually much more efficient, and makes some new processes possible. Marketing automation is an integral component of customer relationship management (CRM).

Related glossary terms: autoblog, Quiz: Artificial Intelligence

This was last updated in March 2007

Posted by: Margaret Rouse

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More News and Tutorials

Salesforce, Microsoft announce major marketing software deals

Salesforce.com has partnered with 20 vendors to fill out its Marketing Cloud platform, and Microsoft acquired automated marketing vendor MarketingPilot.
Navigating the marketing automation software market must still focus on the customer

Marketing automation can help a department, with information housed in a central location, but it's a complicated technology.
Start the business case for marketing automation with savings, but complement it with revenue

A compelling business case for marketing automation software starts with savings and efficiencies but should also show revenue potential.

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