marketing encyclopedia

A marketing encyclopedia is an application with an online interface to a database of information that a sales person might want to help a customer make a purchase decision.

A marketing encyclopedia is an application with an online interface to a database of information that a sales person might want to help a customer make a purchase decision. Information in the database might include brochures, product details, competitor information, market research, and white papers, among other things.

This was first published in March 2007

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