SearchCRM.com Definitions (Powered by WhatIs.com)

Look up tech terms

Powered by: WhatIs.com

Search listings for thousands of IT terms:

Browse tech terms alphabetically:

Marketing Encyclopedia

definition -

A marketing encyclopedia is an application with an online interface to a database of information that a sales person might want to help a customer make a purchase decision. Information in the database might include brochures, product details, competitor information, market research, and white papers, among other things.

last updated29 Nov 2003

Read more about Marketing Encyclopedia:

Do you have something to add to this definition? Let us know.

Send your comments to techterms@whatis.com

Related Content

Related Glossary Terms

Terms from Whatis.com − the technology online dictionary
  • market leadership  (searchCRM.com)
    • Market leadership is when an individual or company owns the largest market share or highest profitability margin in a given market for goods and services. Market share may be measured either the volume of goods sold or the value of those goods. (Continued...)
  • Streamlined Sales Tax  (searchCRM.com)
    • The Streamlined Sales Tax (SST) program is a cooperative arrangement among states in the United States for the collection and payment of retail sales taxes when the seller and the purchaser are located in different taxing jurisdictions... (Continued)