A marketing encyclopedia is an application with an online interface to a database of information
that a sales person might want to help a customer make a purchase decision. Information in the
database might include brochures, product details, competitor information, market research, and
white papers, among other things.
This was last updated in November 2003
Dig Deeper
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Sales organizations are decreasing their use of Microsoft Excel, while adding sales force automation tools and strongly considering analytics, according to a new benchmarking report.
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Is it time to give up the spreadsheet? New sales performance management software is giving managers tools to better forecast sales.
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The growth of sales automation tools and virtual shopping are creating a brave new sales world.
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