On the Web, nagware (sometimes called "annoyware") is programming that presents the user with
one or more pop-up windows or alerts when an application is launched or closed (sometimes both),
reminding the user to register, purchase the application, or take some other action. Nagware is
commonly used with shareware
programs that have been downloaded for trial use.
This was last updated in November 2002
Dig Deeper
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Companies can cash in on customers’ increasing use of social and mobile channels, as long as they target their messages and don’t overstay their welcome.
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In this interview, Erik Qualman says mistakes will be made, but simple, one-to-one interactions are the key to social media engagement.
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Plan to reward customers for social network activity and consider “lifestyle” rewards instead of just discounts -- a cooking lesson, maybe?
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