real-time analytics

Real-time analytics is the use of, or the capacity to use, all available enterprise data and resources when they are needed. It consists of dynamic analysis and reporting, based on data entered into a system less than one minute before the actual time of use. Real-time analytics is also known as real-time data analytics, real-time data integration, and real-time intelligence.

The adjective real-time refers to a level of computer responsiveness that a user senses as immediate or nearly immediate, or that enables a computer to keep up with some external process (for example, to present visualizations of Web site activity as it constantly changes).

Real-time analytics can be used in CRM (customer relations management) analytics, which includes all programming that analyzes data about an enterprise's customers and presents it so that better and quicker business decisions can be made. Another application is in scientific analysis such as the tracking of a hurricane's path, intensity, and wind field, with the intent of predicting these parameters hours or days in advance.