The sales cycle is the sequence of phases that a typical customer goes through when deciding to
buy something. As a rule, the sales cycle is described from the customer's perspective. The first
phase of the sales cycle may be either the customer's perception of a product, or a perception of a
need that the product might satisfy. The following steps include research and evaluation; the last
step is the customer's decision to purchase the product.
This was last updated in April 2007
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