Definition

show-me marketing

Show-me marketing is the practice of telling a brand's story and engaging consumers through pictures, videos and other visual media. It aims to build connections with existing customers and new prospects by engaging them with visual content in more personalized, emotionally connected and interactive ways.

Show-me marketing has become increasingly more important with the rise of new medium, such as video channels on the web, social media and more. Show-me marketing is also appealing to a younger cohort of consumers, particularly Millennials, who are more likely to use web applications such as Snapchat, Instagram and Facebook, rather than more text-heavy, single-purpose websites.

This was last updated in July 2016

Continue Reading About show-me marketing

Dig Deeper on Marketing campaign management

PRO+

Content

Find more PRO+ content and other member only offers, here.

Join the conversation

1 comment

Send me notifications when other members comment.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Please create a username to comment.

Which platforms or applications does your organization use to engage in show-me marketing?
Cancel

-ADS BY GOOGLE

File Extensions and File Formats

Powered by:

SearchBusinessAnalytics

SearchDataManagement

SearchSAP

SearchOracle

SearchAWS

SearchContentManagement

SearchSalesforce

Close