What is skyscraper? - Definition from Whatis.com

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skyscraper

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skyscraper

A skyscraper ad is a tall and narrow banner advertisement usually placed to the right of content on a Web page. Standard dimensions for a skyscraper ad are 160 X 600 pixels. Like another popular type of Internet ad, the leaderboard, the skyscraper offers an advertiser a large space for a message. Unlike the leaderboard, which is usually placed between the masthead (title area of a Web page) and the page's content, a skyscraper remains at least partly visible as the viewer scrolls down the page.

Related glossary terms: Floating Ad, clicks and mortar, multichannel marketing, World Wide Web (WWW), Click Fraud (pay-per-click fraud) , cross-sell, up-sell, ContextAds, Website, geotargeting

This was last updated in November 2003

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