Definition

up-sell

Up-sell is a marketing term for the practice of suggesting higher priced products or services to a customer who is considering a purchase. The most ubiquitous example of up-sell is likely the oft-spoken (if ungrammatical) fast food phrase: "Would you like to super-size that?"

A related practice, cross-sell, involves suggesting additional items to a customer making a purchase.

Related glossary terms: interrupt marketing, rollover ad, native advertising, Floating Ad, content marketing , clicks and mortar, multichannel marketing, World Wide Web (WWW), Click Fraud (pay-per-click fraud) , cross-sell

This was last updated in March 2007

Posted by: Margaret Rouse

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