M - Definitions

  • M

    market leadership

    Market leadership is when an individual or company owns the largest market share or highest profitability margin in a given market for goods and services. Market share may be measured either the volume of goods sold or the value of those goods. (Continued...)

  • marketing campaign management

    Marketing campaign management is the planning, executing, tracking and analysis of direct marketing campaigns.

  • marketing encyclopedia

    A marketing encyclopedia is an application with an online interface to a database of information that a sales person might want to help a customer make a purchase decision.

  • martech (marketing technology)

    Martech is the blending of marketing and technology. It applies to initiatives, efforts, and tools that harness technology to improve marketing efficiency.

  • masthead

    On the Internet, a masthead is a graphic image or text title at the top of a Web page that identifies the Web site and, sometimes, the particular section of the site.

  • microsegmentation

    Microsegmentation is a process that divides an entity into extremely small parts.

  • Microsoft Dynamics 365

    Microsoft Dynamics 365 is a new service that integrates Microsoft’s CRM system with ERP data as well as with Office 365 to give sales people greater data intelligence about customer records in terms of customer transactions, customer behavior and customer preferences.

  • Microsoft Dynamics CRM software

    Microsoft Dynamics CRM software is a customer relationship management package available in the cloud and on premises.

  • mobile CRM (mobile customer relationship management)

    Mobile CRM (mobile customer relationship management) enables remote employees to access customer data and customer accounts wherever they are.

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