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April 2010

How to get more out of customer data with analytics technology

Sponsored by Infor CRM

The challenge facing many organizations is exactly how to deploy analytics to unlock insight from customer data. This e-book offers an executive overview of customer data analytics and customer intelligence. Learn how to build a business case for analytics technology, hear some of the common pitfalls when working with customer data analytics implementations, read deployment advice and best practices from successful organizations and hear from the experts on how to select the right analytics technology.

Table Of Contents

  • Exploiting the value of customer data with analytics
  • Improving customer data analytics: Tips for leveraging methodologies, metrics and
    technologies
  • Case study: Nationwide Building Society improves customer experience with CRM,
    customer interaction management software and process updates

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