Premium Content

Access "Customer experience consistency key to successful CRM"

This chapter is included in the "Improving the customer experience through technology" E-Book.
improving_customer_experience_ch4_cover.png

Sponsored by SearchCRM

The age of the isolated call center is over. Organizations need to give customers a number of ways to reach them -- websites, mobile apps, Short Message Service, social media, the phone. But multichannel retailers, utilities and government agencies need to spread the information around if they are going to offer excellent customer service and keep people coming back.

In this chapter of our e-book series Improving the Customer Experience Through Technology, CRM professionals explain what it takes to maintain a single view of a customer’s history and contact information, how multichannel organizations keep all that data in order -- and how they keep it from falling into the wrong hands.  Access >>>

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

Access Other Available Chapters

More Premium Content Accessible For Free

  • Contact center technology today requires a new approach
    CEM_strategy.png
    E-Handbook

    Managing customer relationships today is about a whole lot more than a weekly newsletter and a few phone lines. Organizations ahead of the curve have...

  • The more the merrier: Customer service goes multichannel
    multichannel_communication.png
    E-Handbook

    Multichannel marketing means allowing customers to have conversations on their terms, at their convenience and using the channels -- phone, email, ...

  • Marketing through effective social CRM strategy
    social_tools_for_marketing_ch3_cover.png
    E-Chapter

    Social media users and IT consultants hold the keys to launching an effective social CRM strategy. Readers will find expert insight on how to best ...