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May 2013

Defective mobile applications sully the customer experience

Sponsored by SearchCRM

This chapter is included in the Improving the customer experience through technology E-Book.

Mobile applications have become critical connecting points between on-the-go customers and businesses. If a company has a mobile app that isn’t intuitive and helpful, customers will go elsewhere. This e-book chapter will review the technologies and practices needed to create a successful mobile app.

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