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Mobile applications have become critical connecting points between on-the-go customers and businesses. If a company has a mobile app that isn’t intuitive and helpful, customers will go elsewhere. This e-book chapter will review the technologies and practices needed to create a successful mobile app. Access >>>
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Companies don’t always do right by their customers on social media. This e-book chapter will explore how companies misuse social media -- mistaking ...
Social media users and IT consultants hold the keys to launching an effective social CRM strategy. Readers will find expert insight on how to best ...
The age of the isolated call center is over. Organizations need to give customers a number of ways to reach them -- websites, mobile apps, Short ...
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Modernizing customer relationship management systems today
If you were asked to define either an on-premises or hosted contact center, could you? Don't fret if you can't: Many professionals don't know the ...
Contact center technologies combat customer frustration with automation
Can automation improve the customer experience? Some say it can by creating a standardized, consistent experience. Automation technologies like ...
Forging the path to tomorrow's CRM
Perhaps no two words have more of an effect on business today than "customer experience." Consumers have a wealth of options for buying products and ...