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Social media users and IT consultants hold the keys to launching an effective social CRM strategy. Readers will find expert insight on how to best maximize a marketing message in a sea of social media in this chapter of our e-book, Improving the Customer Experience Through Technology. Also get advice on the social marketing tools that work best for different companies. Access >>>
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Companies don’t always do right by their customers on social media. This e-book chapter will explore how companies misuse social media -- mistaking ...
Mobile applications have become critical connecting points between on-the-go customers and businesses. If a company has a mobile app that isn’t ...
The age of the isolated call center is over. Organizations need to give customers a number of ways to reach them -- websites, mobile apps, Short ...
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Modernizing customer relationship management systems today
If you were asked to define either an on-premises or hosted contact center, could you? Don't fret if you can't: Many professionals don't know the ...
Contact center technologies combat customer frustration with automation
Can automation improve the customer experience? Some say it can by creating a standardized, consistent experience. Automation technologies like ...
Forging the path to tomorrow's CRM
Perhaps no two words have more of an effect on business today than "customer experience." Consumers have a wealth of options for buying products and ...