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Social media users and IT consultants hold the keys to launching an effective social CRM strategy. In this chapter of our e-book, Improving the Customer Experience Through Technology, readers will find expert insight on how to best maximize a marketing message in a sea of social media -- as well as advice on the social marketing tools that work best for different companies. Access >>>
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Companies don’t always do right by their customers on social media. This e-book chapter will explore how companies misuse social media -- mistaking ...
Mobile applications have become critical connecting points between on-the-go customers and businesses. If a company has a mobile app that isn’t ...
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How to fine-tune your contact center
Call centers can easily fall behind the times with old software, metrics and strategies, so companies need to be forever looking ahead -- toward ...
CRM data migration best practices
In this handbook, readers will discover methods on how to avoid big mistakes during data migration. Additionally, readers will be informed of what ...
Defective mobile applications sully the customer experience