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Social media users and IT consultants hold the keys to launching an effective social CRM strategy. Readers will find expert insight on how to best maximize a marketing message in a sea of social media in this chapter of our e-book, Improving the Customer Experience Through Technology. Also get advice on the social marketing tools that work best for different companies. Access >>>
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Companies don’t always do right by their customers on social media. This e-book chapter will explore how companies misuse social media -- mistaking ...
Mobile applications have become critical connecting points between on-the-go customers and businesses. If a company has a mobile app that isn’t ...
The age of the isolated call center is over. Organizations need to give customers a number of ways to reach them -- websites, mobile apps, Short ...
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Contact center technology today requires a new approach
Managing customer relationships today is about a whole lot more than a weekly newsletter and a few phone lines. Organizations ahead of the curve have...
The more the merrier: Customer service goes multichannel
Multichannel marketing means allowing customers to have conversations on their terms, at their convenience and using the channels -- phone, email, ...
Customer experience consistency key to successful CRM