Sponsored by SearchCRM
Companies don’t always do right by their customers on social media. This e-book chapter will explore how companies misuse social media -- mistaking it for a marketing vehicle -- how they should provide the proper tools to employees and how social processes should be integrated with their systems and functions. Access >>>
Premium Content for Free.
Access Other Available Chapters
Mobile applications have become critical connecting points between on-the-go customers and businesses. If a company has a mobile app that isn’t ...
Social media users and IT consultants hold the keys to launching an effective social CRM strategy. Readers will find expert insight on how to best ...
The age of the isolated call center is over. Organizations need to give customers a number of ways to reach them -- websites, mobile apps, Short ...
More Premium Content Accessible For Free
Contact center technology today requires a new approach
Managing customer relationships today is about a whole lot more than a weekly newsletter and a few phone lines. Organizations ahead of the curve have...
The more the merrier: Customer service goes multichannel
Multichannel marketing means allowing customers to have conversations on their terms, at their convenience and using the channels -- phone, email, ...
Customer experience consistency key to successful CRM