Premium Content

Access "Leveraging Web 2.0 and social media in CRM programs"


Sponsored by SAP America, Inc.

You’ve heard the buzz about Web 2.0 and social CRM, but where to start? In this e-book, find out more about Web 2.0 and social media in the context of CRM. Learn more about using Web 2.0 to build customer loyalty and get expert insight into the role that social CRM may play in the future.  Access >>>

Table of contents

  • Using Web 2.0 technology to build customer loyalty
  • How to use social CRM and Web 2.0 technology effectively for customer service, marketing, sales and more
  • Measuring the ROI of social CRM no easy task
  • Top Web 2.0 and Social CRM buzzwords

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

More Premium Content Accessible For Free

  • Putting customers on the map with geolocation mobile apps

    Digital marketing, mobility and social networks are changing the way we think about the customer experience. No longer is it enough to send the same ...

  • Contact center upgrades to clear up complex customer service

    Contact centers are struggling to stay on top of the myriad communication channels available to consumers today. To effectively manage those channels...

  • Modernizing customer relationship management systems today

    If you were asked to define either an on-premises or hosted contact center, could you? Don't fret if you can't: Many professionals don't know the ...