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October 2010

Leveraging Web 2.0 and social media in CRM programs

Sponsored by SAP America, Inc.

You’ve heard the buzz about Web 2.0 and social CRM, but where to start? In this e-book, find out more about Web 2.0 and social media in the context of CRM. Learn more about using Web 2.0 to build customer loyalty and get expert insight into the role that social CRM may play in the future.

Table Of Contents

  • Using Web 2.0 technology to build customer loyalty
  • How to use social CRM and Web 2.0 technology effectively for customer service, marketing, sales and more
  • Measuring the ROI of social CRM no easy task
  • Top Web 2.0 and Social CRM buzzwords

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