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October 2010

Leveraging Web 2.0 and social media in CRM programs

Sponsored by SAP America, Inc.

You’ve heard the buzz about Web 2.0 and social CRM, but where to start? In this e-book, find out more about Web 2.0 and social media in the context of CRM. Learn more about using Web 2.0 to build customer loyalty and get expert insight into the role that social CRM may play in the future.

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