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During the recession, organizations have been forced to revisit customer retention tactics and define a clear strategy for customer loyalty. Yet many organizations lack the strong understanding of customer data analytics that is the foundation of a successful customer loyalty program. In this e-book, learn about trends in customer relationship management and how to use data to make a difference on customer retention.   Access >>>

Table of contents

  • Leveraging customer data to maintain customer loyalty obvious, not easy
  • Marketers missing the boat on customer data
  • Tips for using analytical tools to take action on customer data
  • Leveraging customer loyalty in a down economy

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