Premium Content

Access "Taking action on analytics: Using data for customer loyalty and retention"

SAP_sCRM_IO25575_E-Book_070111-1.jpg

Sponsored by Infor CRM

During the recession, organizations have been forced to revisit customer retention tactics and define a clear strategy for customer loyalty. Yet many organizations lack the strong understanding of customer data analytics that is the foundation of a successful customer loyalty program. In this e-book, learn about trends in customer relationship management and how to use data to make a difference on customer retention.   Access >>>

Table of contents

  • Leveraging customer data to maintain customer loyalty obvious, not easy
  • Marketers missing the boat on customer data
  • Tips for using analytical tools to take action on customer data
  • Leveraging customer loyalty in a down economy

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

More Premium Content Accessible For Free

  • Contact center technology today requires a new approach
    CEM_strategy.png
    E-Handbook

    Managing customer relationships today is about a whole lot more than a weekly newsletter and a few phone lines. Organizations ahead of the curve have...

  • The more the merrier: Customer service goes multichannel
    multichannel_communication.png
    E-Handbook

    Multichannel marketing means allowing customers to have conversations on their terms, at their convenience and using the channels -- phone, email, ...

  • Customer experience consistency key to successful CRM
    improving_customer_experience_ch4_cover.png
    E-Chapter

    The age of the isolated call center is over. Organizations need to give customers a number of ways to reach them -- websites, mobile apps, Short ...