Premium Content

Access "Taking action on analytics: Using data for customer loyalty and retention"


Sponsored by Infor CRM

During the recession, organizations have been forced to revisit customer retention tactics and define a clear strategy for customer loyalty. Yet many organizations lack the strong understanding of customer data analytics that is the foundation of a successful customer loyalty program. In this e-book, learn about trends in customer relationship management and how to use data to make a difference on customer retention.   Access >>>

Table of contents

  • Leveraging customer data to maintain customer loyalty obvious, not easy
  • Marketers missing the boat on customer data
  • Tips for using analytical tools to take action on customer data
  • Leveraging customer loyalty in a down economy

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

More Premium Content Accessible For Free

  • The more the merrier: Customer service goes multichannel

    Multichannel marketing means allowing customers to have conversations on their terms, at their convenience and using the channels -- phone, email, ...

  • Customer experience consistency key to successful CRM

    The age of the isolated call center is over. Organizations need to give customers a number of ways to reach them -- websites, mobile apps, Short ...

  • Marketing through effective social CRM strategy

    Social media users and IT consultants hold the keys to launching an effective social CRM strategy. Readers will find expert insight on how to best ...