Sponsored by Infor CRM
During the recession, organizations have been forced to revisit customer retention tactics and define a clear strategy for customer loyalty. Yet many organizations lack the strong understanding of customer data analytics that is the foundation of a successful customer loyalty program. In this e-book, learn about trends in customer relationship management and how to use data to make a difference on customer retention. Access >>>
Table of contents
- Leveraging customer data to maintain customer loyalty obvious, not easy
- Marketers missing the boat on customer data
- Tips for using analytical tools to take action on customer data
- Leveraging customer loyalty in a down economy
Premium Content for Free.
More Premium Content Accessible For Free
Contact center technology today requires a new approach
Managing customer relationships today is about a whole lot more than a weekly newsletter and a few phone lines. Organizations ahead of the curve have...
The more the merrier: Customer service goes multichannel
Multichannel marketing means allowing customers to have conversations on their terms, at their convenience and using the channels -- phone, email, ...
Customer experience consistency key to successful CRM
The age of the isolated call center is over. Organizations need to give customers a number of ways to reach them -- websites, mobile apps, Short ...