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Taking action on analytics: Using data for customer loyalty and retention
Sponsored by Infor CRM
During the recession, organizations have been forced to revisit customer retention tactics and define a clear strategy for customer loyalty. Yet many organizations lack the strong understanding of customer data analytics that is the foundation of a successful customer loyalty program. In this e-book, learn about trends in customer relationship management and how to use data to make a difference on customer retention.
Table Of Contents
- Leveraging customer data to maintain customer loyalty obvious, not easy
- Marketers missing the boat on customer data
- Tips for using analytical tools to take action on customer data
- Leveraging customer loyalty in a down economy
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