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August 2010

Tips for successfully leveraging marketing automation technology

Sponsored by SearchCRM

Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Learn how to successfully leverage marketing automation technology and how to build a business case for it as well.

Table Of Contents

  • Firms navigating the marketing automation software market must still focus on the customer
  • Marketing automation benefits can extend beyond automation and tracking
  • Start the business case for marketing automation with savings, but complement with revenue
  • Ten best practices for implementing marketing automation software

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