Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Learn how to successfully leverage marketing automation technology and how to build a business case for it as well. Access >>>
Table of contents
- Firms navigating the marketing automation software market must still focus on the customer
- Marketing automation benefits can extend beyond automation and tracking
- Start the business case for marketing automation with savings, but complement with revenue
- Ten best practices for implementing marketing automation software
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