Premium Content

Access "The more the merrier: Customer service goes multichannel"


Sponsored by SearchCRM

Multichannel marketing means allowing customers to have conversations on their terms, at their convenience and using the channels -- phone, email, chat, text -- that make the most sense to them. At least one study says that customers of companies with multiple communication channels spend 30% more than customers of companies with just one channel, such as a call center. So there's a huge incentive to go multichannel. It's not a matter of when, but a matter of how.

Why branch out? To put it simply: Making it easier for customers to get in touch can boost both sales and customer satisfaction. This handbook aims to show users and IT professionals alike how to accomplish that. There's expert advice on determining which communication channels to harness to effectively and easily reach customers. By looking at new methods of multichannel marketing -- mobile apps, interactive sites, augmented reality -- readers can pinpoint the first steps to a successful multichannel communication strategy.   Access >>>

Table of contents

  • 'Rock out' for better customer service
  • Servicing today's customer requires new skill set
  • Let metrics match the medium

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

More Premium Content Accessible For Free

  • Contact center upgrades to clear up complex customer service

    Contact centers are struggling to stay on top of the myriad communication channels available to consumers today. To effectively manage those channels...

  • Modernizing customer relationship management systems today

    If you were asked to define either an on-premises or hosted contact center, could you? Don't fret if you can't: Many professionals don't know the ...

  • Contact center technologies combat customer frustration with automation

    Can automation improve the customer experience? Some say it can by creating a standardized, consistent experience. Automation technologies like ...