Denis Pombriant is a well-known analyst and thought leader in the CRM industry. He conducts research in emerging areas of front office technology and business and he consults regularly with many of the leading companies in CRM.
For more than ten years, Denis has identified and promoted emerging ideas in CRM and the software market. In 2000, he created a consulting practice focused on what was then called on-demand technology which has evolved into cloud computing. In 2002 he began covering the integration of social networking and analytics in CRM, in 2004 he wrote an influential white paper titled, “The New Garage” that proved to be the blueprint for cloud computing. He has also focused attention on sustainable business processes and the part that CRM and other front office technologies can play in making enterprise business processes more sustainable, efficient and profitable.
His latest book is Hello, Ladies! Dispatches from the Social CRM Frontier. He is a frequent speaker on CRM topics and gave the keynote address at the 2010 CRM Evolution conference.
Submit your SaaS CRM vs. CRM on premise implementation questions to Denis Pombriant
Contributions from Denis Pombriant
- Is the content industry focusing on the customer?
- Open source CRM software: The pros and cons
- Was 2011 the year of ‘peak software’?
- More disruption predicted for CRM software market
- CRM Idol: An insider’s look at the judging process
- Column: RightNow key to Oracle’s customer experience management plans
- Column: Assessing Salesforce.com’s application development platforms
- Customers consider free tools for social listening
- Front-office technologies in CRM: the new rule of three
- Column: Lead management increasingly leading to growth
- Column: Video -- the front-office star turn
- When will CRM join the analytics revolution?
- Column: Tipping point -- B2B video is going mainstream
- The analyst’s changing role
- Switching your focus from B2B to B2C with social media and CRM
- Using social CRM for sales, customer service analytics
- How on-demand technology is changing marketing
- CRM sustainability in a post-recession economy
- Web meetings, video to emerge from the recession
- How important will social CRM be for tomorrow's CRM users?