Ask The CRM Expert: Meet the Experts

Jill Dyché, Partner and co-founder, Baseline Consulting

Jill Dyché is an internationally recognized author, speaker, and business consultant. She is partner and co-founder of Baseline Consulting, a professional services firm concentrating on enterprise data issues.

Prior to co-founding Baseline, Jill worked for pioneering technology vendors Teradata and Computer Associates. In 1991 she relocated to Paris, France, which served as a base for her consulting work with companies such as Daimler, Royal Assurance and the French national railroad. Returning to the U.S. in 1993, she helped grow Baseline from a data warehouse services firm into an acclaimed information integration provider. She is responsible for key client strategies and industry analysis in the areas of data governance, business intelligence (BI), master data management (MDM) and customer relationship management (CRM). She counsels boards of directors on the strategic importance of information investment. Executives from companies including Charles Schwab, Verizon and Microsoft have relied on Jill for advice on data management planning and execution.

Jill's first book, e-Data (Addison Wesley, 2000) has been published in six languages. She is a contributor to Impossible Data Warehouse Situations: Solutions from the Experts (Addison Wesley, 2002), and her book, The CRM Handbook (Addison Wesley, 2002) is the bestseller on the topic. Jill's work has been featured in major publications such as Computerworld, Intelligent Enterprise, Information Week, CIO Magazine, the Wall Street Journal, The Chicago Tribune and Newsweek.com. Jill's latest book, Customer Data Integration: Reaching a Single Version of the Truth (John Wiley and Sons, 2006) was co-authored with Baseline Partner Evan Levy, and shows the business breakthroughs achieved with integrated customer data. The book features case studies from Royal Bank of Canada, Intuit, AARP, ING Insurance, and Amgen, among others.