Using promotional continuity

	Customer loyalty
	Running a customer loyalty program in an indirect sales channel
	Coalition loyalty programs: How can SMBs benefit?
	Where should I start building customer loyalty?
	Are B2B loyalty programs useful?
	Can I use CRM software to build a successful loyalty program?
	How to get rid of problem customers: Was Sprint justified?
	Implementing a customer loyalty program with a road map
	Employee loyalty can help optimize the customer experience
	Are there loyalty programs designed for hospital patients?
	In customer loyalty programs, what percentage of customers typically redeem rewards?

	Customer loyalty
	Tying trust to customer values with Don Peppers
	Two main factors to building trust with customers
	Text analytics fueling Voice of the Customer programs
	Customer loyalty concepts: Top 10 buzzwords
	Understanding customer behavior with Don Peppers
	How to win back customers and regain customer trust
	Increasing shareholder value through customers
	Customer surveying and feedback: Top 10 headlines
	Maximizing shareholder value through customers with Martha Rogers
	Why do call centers use courtesy calls?
	Customer loyalty Research

	Advice from the experts
	Voices of CRM: Seth Godin on marketing metrics and social media
	Customer loyalty programs -- pricing for vendor programs vs. homegrown programs
	Voices of CRM: Martha Rogers on Return on Customer and Customer Value
	Marketing strategy tips for building customer loyalty through newsletter campaigns
	Customer loyalty through employee retention
	Building a business case for customer loyalty in the pharmaceutical industry
	Seven steps to smarter marketing
	Email marketing etiquette
	Avoiding churn: Marketing's Holy Grail
	A quick guide to customer lifetime value (CLV)