Home > Ask the CRM Experts > CRM ROI Questions & Answers > How can I calculate internal rate of return (IRR)?
Ask The CRM Expert: Questions & Answers
EMAIL THIS

How can I calculate internal rate of return (IRR)?

Tom Pisello EXPERT RESPONSE FROM: Tom Pisello

Pose a Question
Other CRM Categories
Meet all CRM Experts
Become an Expert for this site


Digg This!    StumbleUpon Toolbar StumbleUpon    Bookmark with Delicious Del.icio.us   


>
QUESTION POSED ON: 20 February 2007
What is the formula for calculating internal rate of return (IRR)?

>
EXPERT RESPONSE
IRR is defined as the discount rate which makes the net present value of a project equal to zero. In mathematical terms, IRR is the projected discount rate that makes the net present value (NPV) calculation equal to zero. The NPV formula is defined as:

The IRR calculation is used to derive the value of r, and then given a series of net benefits (I), the equation yields zero as the NPV. The calculation is performed iteratively, where a computer program guesses at the value of r, and then continuously refines itself, until the equation yields a result at or near zero.

In practical terms, the IRR calculation examines the positive and negative cash flows from a proposed project and generates an interest rate. This rate represents the value another investment would need to generate in order to be equivalent to the cash flows of the investment being considered. For example, with NPV savings calculations, a series of net cash flows could be defined as:

 
 Initial = I(0) = - $100,000
 Year 1 = I(1) = + $175,000
 Year 2 = I(2) = + $175,000
 Year 3 = I(3) = + $175,000

For this set of net cash flows, the IRR calculation that yields an NPV of zero is 166%.

The IRR calculation is valuable because it generates a projected return that can be directly compared to the company's hurdle rate. Typically, the hurdle rate is the risk adjusted return a project needs to generate in order to be considered. Risk adjusted returns need to be substantially higher than those generated by safe investments to be considered equivalent. Hurdle rates across all corporate initiatives might range from as low as 15% for safe investments, to over 100% for the riskiest of projects. Due to the complexities associated with new technologies, the short lifecycles of these investments, and the process changes that accompany them, IT project returns are often highly discounted as to the reliability of achieving promised returns within the designated analysis period. IT project hurdle rates of 50% to 100% are common corporate standards.

The value of a high IRR and why hurdle rates are used can be demonstrated in capital market terms. When making a personal investment, money in a savings account is insured, but only yields a 3% to 4% interest rate, while a highly rated bond is not insured and can generate a modestly risky 5% to 6%, and an equity investment is relatively risky and returns an average gain of 10%. The equity investment needs to generate higher potential returns before you would consider taking on the risk of not having an insured investment. If the equity investment only yielded 5% to 6%, is the marginal gain worth the extra risk? This is the hurdle rate, the rate at which the investment makes sense given a specific risk profile and tolerance. A high return above the hurdle rate provides a return that exceeds the relative risk. By calculating IRR, a corporation can consider whether the projected risks of applying capital and labor resources to the project are worth the returns.


Sound Off! -   Be the first to post a message to Sound Off!


Digg This!    StumbleUpon Toolbar StumbleUpon    Bookmark with Delicious Del.icio.us   


RELATED CONTENT
CRM ROI
What's the difference between NPV and IRR?
Measuring ROI for a CRM upgrade
Calculating risks and measuring return on CRM software with IRR and NPV
How can we quantify ROI for a customer loyalty program?
Comparing net present value (NPV) and ROI for CRM projects
Should I use a combination of IRR, NPV and payback for capital budgeting?
Tools to quantify the business value and investment for CRM software
ROI for a CRM analytics implementation
Comparing ROI for multiple business initiatives
Adding workforce management tools to ROI calculation

CRM ROI
CRM ROI quiz
What's the difference between NPV and IRR?
Measuring ROI for a CRM upgrade
Calculating risks and measuring return on CRM software with IRR and NPV
A CRM business case can ensure success post-implementation
Was Sprint's decision a good CRM move?
Creating a CRM vision: Tips to optimize CRM performance
How should I be calculating IRR with SAP CRM?
How should we be measuring customer equity on a balance sheet?
How can we quantify ROI for a customer loyalty program?

RELATED GLOSSARY TERMS
Terms from Whatis.com − the technology online dictionary
cost center  (SearchCRM.com)

RELATED RESOURCES
2020software.com, trial software downloads for accounting software, ERP software, CRM software and business software systems
Search Bitpipe.com for the latest white papers and business webcasts
Whatis.com, the online computer dictionary



Search and Browse the Expert Answer Center
Search and browse more than 25,000 question and answer pairs from more than 250 TechTarget industry experts.
Browse our Expert Advice

About Us  |  Contact Us  |  For Advertisers  |  For Business Partners  |  Site Index  |  RSS
SEARCH 
TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.

TechTarget Corporate Web Site  |  Media Kits  |  Reprints  |  Site Map




All Rights Reserved, Copyright 2000 - 2008, TechTarget | Read our Privacy Policy
  TechTarget - The IT Media ROI Experts