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Why hire a consultant for a CRM upgrade?

Paul Greenberg EXPERT RESPONSE FROM: Paul Greenberg

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QUESTION POSED ON: 15 August 2007
When should CRM software consultants be used? As we prepare for a CRM software upgrade, I'm wondering if it's appropriate to hire a consultant to help us through the upgrade process.

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EXPERT RESPONSE
It's appropriate to hire a CRM consultant if you're unclear technically or strategically on how to pursue the CRM software upgrade. Or, hire a consultant if you simply don't have the bandwidth to define the upgrade path.

My thinking has always been, if you don't do it for a living and someone else does, then let the ones doing it for a living -- the CRM consultants -- do it for you.


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