Home > Ask the CRM Experts > Customer loyalty Questions & Answers > Coalition loyalty programs: How can SMBs benefit?
Ask The CRM Expert: Questions & Answers
EMAIL THIS

Coalition loyalty programs: How can SMBs benefit?

Michael Lowenstein EXPERT RESPONSE FROM: Michael Lowenstein

Pose a Question
Other CRM Categories
Meet all CRM Experts
Become an Expert for this site


CRM and call center FAQs
Digg This!    StumbleUpon Toolbar StumbleUpon    Bookmark with Delicious Del.icio.us    Add to Google


>
QUESTION POSED ON: 12 February 2008
Can you explain how coalition loyalty programs work and what the benefits are for small and medium-sized businesses (SMBs)?

>
EXPERT RESPONSE
Coalition loyalty programs are sets of customer benefits coming from multiple sources (air miles, concierge services, gifts, etc.) and offered to program constituents. For an SMB, the benefit to supporting a coalition loyalty program is that they can offer more attractive and cost-effective benefits to customers with the support of other businesses, rather than setting up a loyalty program independently.


Digg This!    StumbleUpon Toolbar StumbleUpon    Bookmark with Delicious Del.icio.us    Add to Google


RELATED CONTENT
Customer loyalty
Running a customer loyalty program in an indirect sales channel
Where should I start building customer loyalty?
Are B2B loyalty programs useful?
Can I use CRM software to build a successful loyalty program?
How to get rid of problem customers: Was Sprint justified?
Implementing a customer loyalty program with a road map
Employee loyalty can help optimize the customer experience
Are there loyalty programs designed for hospital patients?
In customer loyalty programs, what percentage of customers typically redeem rewards?
When is the relationship marketing approach the best for a marketing strategy?

Customer loyalty
Customer privacy a serious challenge for marketers
Customer value management with Don Peppers
Customer life cycle management best practices
Customer lifetime value vs. current value
Is offering a price discount a good way to build customer worth?
Creating a customer loyalty strategy that targets doctors
Customer equity management tips from Martha Rogers
Tying trust to customer values with Don Peppers
Two main factors to building trust with customers
Text analytics fueling Voice of the Customer programs
Customer loyalty Research

RELATED GLOSSARY TERMS
Terms from Whatis.com − the technology online dictionary
call center  (SearchCRM.com)
churn rate  (SearchCRM.com)
contact center  (SearchCRM.com)
customer life cycle  (SearchCRM.com)
direct marketing  (SearchCRM.com)
marketing encyclopedia  (SearchCRM.com)
one-to-one marketing  (SearchCRM.com)
personalization  (SearchCRM.com)
sales cycle  (SearchCRM.com)
service assurance  (SearchCRM.com)

RELATED RESOURCES
2020software.com, trial software downloads for accounting software, ERP software, CRM software and business software systems
Search Bitpipe.com for the latest white papers and business webcasts
Whatis.com, the online computer dictionary



Search and Browse the Expert Answer Center
Search and browse more than 25,000 question and answer pairs from more than 250 TechTarget industry experts.
Browse our Expert Advice



Expert CRM Reviews
CRM Webcasts
Sales force CRM

Find the right CRM solution according to your unique needs.
About Us  |  Contact Us  |  For Advertisers  |  For Business Partners  |  Site Index  |  RSS
SEARCH 
TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines.

TechTarget Corporate Web Site  |  Media Kits  |  Reprints  |  Site Map




All Rights Reserved, Copyright 2000 - 2008, TechTarget | Read our Privacy Policy
  TechTarget - The IT Media ROI Experts