To continue reading for free, register below or login
To read more you must become a member of SearchCRM.com
');
// -->

There are many major companies who are doing a good job of building and rewarding customer loyalty. Here are a few examples:
IKEA
American Express Red
Harley-Davidson
Singapore Airlines
Virgin Atlantic Airlines
Baptist Health Care
The Container Store
Target
Commerce Bank
Several of the above companies are executing strong "inside-out" customer advocacy programs. For example, the profitable growth of Harley-Davidson has been largely based on the company's lifestyle appeal through Harley Owners Group (H.O.G.) clubs. New owners get their first year of membership for free, and half of the members attend Harley-Davidson events and rallies at least once per year. Another company on the list, Commerce Bank, has worked hard to build a customer-centric culture, and has developed programs (i.e. the WOW Zone) aimed at building family-based relationships.
|