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Customer equity: Long-term and short-term Expert(s):

Don Peppers and Martha Rogers Don Peppers and Martha Rogers
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How do cross-selling and up-selling impact customer satisfaction?
This question posed on 04 June 2008
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Treating customers as individuals in the call center
This question posed on 04 June 2008
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Are one-to-one relationships between agents and customers a good idea?
This question posed on 04 June 2008
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Engaging effectively with customers on the phone
This question posed on 04 June 2008
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Customer complaints handling in the call center
This question posed on 28 April 2008
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Customer complaint handling and resolution policies
This question posed on 28 April 2008
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Identifying customer needs to create customer value
This question posed on 28 April 2008
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Tracking consumer purchase behavior with third-party data
This question posed on 28 April 2008
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How do we recognize the value of customers with growth potential?
This question posed on 26 February 2008
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Strategies to increase customer value without sufficient customer data
This question posed on 26 February 2008
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