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Customer equity: Long-term and short-term Expert(s):

Don Peppers and Martha Rogers Don Peppers and Martha Rogers
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Tips for managing customer value in a weak economy
This question posed on 08 September 2008
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How should a B2B company build customer value and customer trust?
This question posed on 08 September 2008
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Should we cross-sell to customers during a welcome call?
This question posed on 08 September 2008
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Creating customer loyalty reward programs that encourage future buying
This question posed on 08 September 2008
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Customer life cycle management best practices
This question posed on 11 August 2008
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Customer lifetime value vs. current value
This question posed on 11 August 2008
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Is offering a price discount a good way to build customer worth?
This question posed on 11 August 2008
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Creating a customer loyalty strategy that targets doctors
This question posed on 11 August 2008
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How do cross-selling and up-selling impact customer satisfaction?
This question posed on 04 June 2008
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Treating customers as individuals in the call center
This question posed on 04 June 2008
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