Paul Greenberg

Paul Greenberg Paul Greenberg President The 56 Group

  • In addition to being the author of the best-selling CRM at the Speed of Light, Paul Greenberg is the Managing Principal of The 56 Group, LLC, a customer strategy consulting firm focused on cutting edge CRM and Social CRM strategic services. 

    He is a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries.

    Greenberg's book, CRM at the Speed of Light: Social CRM Strategy, Tools, and Techniques for Engaging Your Customers, now in its fourth edition, is in 9 languages and been called “the bible of the CRM industry." He has also authored two other books, including “E-Government for Public Officials” (Thompson Publishing, 2003).

    Greenberg has developed strategies and helped define CRM and social CRM products for major vendors in CRM and social media. 

    In 2007, he was named the top non-vendor influencer by InsideCRM in their annual “25 Most Influential CRM People” roundup. He was also named one of the most influential CRM leaders in 2008 by CRM Magazine and  elected to magazine’s CRM Hall of Fame in 2010 – the first non-vendor related thought leader in its history.

     

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Contributions from Paul Greenberg

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