Issue OverviewBusiness Information - Special Edition, March 2013
It’s expected for businesses to offer mobile apps that can fully integrate into their contact centers and, in turn, fuel e-commerce. This special edition of Business Information magazine will review how apps should be designed to reach customers with mobile devices, what strategies work to improve CRM and boost commerce and how contact centers should have the right technology to connect with mobile apps. Access >>>
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Mobile customer service holds customer frustration at bay
by Cameron Kittle
As customers try to solve more problems using mobile apps, they should still have the option to talk to an agent without having to repeat themselves.
Mobile engagement at Krispy Kreme: Clever sensors ping doughnut lovers
by Albert McKeon
Easy-to-use apps that are designed specifically for mobile devices are a great way to engage customers. Just ask the folks at Krispy Kreme.
- Mobile customer service holds customer frustration at bay by Cameron Kittle
More to mobile application design than meets the eye
by Cameron Kittle
To design successful mobile applications, companies must remember to consider the back end as well as the front end.
- More to mobile application design than meets the eye by Cameron Kittle
Never stop striving for great mobile apps
Mobile apps are not spinoffs of their website predecessors—they need to be designed with mobile devices in mind. The formula is the right combination of form and function.
- Never stop striving for great mobile apps
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The more the merrier: Customer service goes multichannel
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Customer experience consistency key to successful CRM
The age of the isolated call center is over. Organizations need to give customers a number of ways to reach them -- websites, mobile apps, Short ...
Marketing through effective social CRM strategy
Social media users and IT consultants hold the keys to launching an effective social CRM strategy. Readers will find expert insight on how to best ...