Issue OverviewBusiness Information - Special Edition, March 2013
It’s expected for businesses to offer mobile apps that can fully integrate into their contact centers and, in turn, fuel e-commerce. This special edition of Business Information magazine will review how apps should be designed to reach customers with mobile devices, what strategies work to improve CRM and boost commerce and how contact centers should have the right technology to connect with mobile apps. Access >>>
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Mobile customer service holds customer frustration at bay
by Cameron Kittle
As customers try to solve more problems using mobile apps, they should still have the option to talk to an agent without having to repeat themselves.
Mobile engagement at Krispy Kreme: Clever sensors ping doughnut lovers
by Albert McKeon
Easy-to-use apps that are designed specifically for mobile devices are a great way to engage customers. Just ask the folks at Krispy Kreme.
- Mobile customer service holds customer frustration at bay by Cameron Kittle
More to mobile application design than meets the eye
by Cameron Kittle
To design successful mobile applications, companies must remember to consider the back end as well as the front end.
- More to mobile application design than meets the eye by Cameron Kittle
Never stop striving for great mobile apps
Mobile apps are not spinoffs of their website predecessors—they need to be designed with mobile devices in mind. The formula is the right combination of form and function.
- Never stop striving for great mobile apps
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Defective mobile applications sully the customer experience
Mobile applications have become critical connecting points between on-the-go customers and businesses. If a company has a mobile app that isn’t ...
Social media outreach starts with strategy
Companies don’t always do right by their customers on social media. This e-book chapter will explore how companies misuse social media -- mistaking ...
Improving the customer experience through technology
Social media channels don't necessarily provide everything a business needs to know about customers. This e-book explains the potential failings of ...