Premium Content

Access "More to mobile application design than meets the eye"

Published: 19 Mar 2013

Andy Miller has seen plenty of cool-looking applications take off and die. It happens when companies don't make the back end of their mobile applications as high a priority as the front end, he said. Mobile banking applications are a perfect example. When banks rolled out a feature that let customers deposit a check by taking a picture of it on a mobile device, some apps couldn't properly configure the resolution size. The resulting images were so blurry the checks couldn't be read -- or deposited. That sort of disconnect can quickly turn a bright idea into a dud, according to Miller, the director of mobile products for the Waltham, Mass., consultancy Constant Contact Inc. Many applications are designed to look pretty but lack the back-end functionality required to satisfy customers, Miller said, referring to the coding and programs behind the scenes that support an app's front end, like the user interface. Each mobile operating system -- from Apple's iOS to Google's Android -- has different quirks, and companies have to be mindful of that in creating an app... Access >>>

Access TechTarget
Premium Content for Free.

By submitting you agree to receive email from TechTarget and its partners. If you reside outside of the United States, you consent to having your personal data transferred to and processed in the United States. Privacy

What's Inside

Features
  • Columns
    • Never stop striving for great mobile apps

      Mobile apps are not spinoffs of their website predecessors—they need to be designed with mobile devices in mind. The formula is the right combination of form and function.

More Premium Content Accessible For Free

  • Contact center upgrades to clear up complex customer service
    old-hat_technologies.png
    E-Handbook

    Contact centers are struggling to stay on top of the myriad communication channels available to consumers today. To effectively manage those channels...

  • Modernizing customer relationship management systems today
    modern_contact_center.png
    E-Handbook

    If you were asked to define either an on-premises or hosted contact center, could you? Don't fret if you can't: Many professionals don't know the ...

  • Contact center technologies combat customer frustration with automation
    customer_experience_management_ch1.png
    E-Chapter

    Can automation improve the customer experience? Some say it can by creating a standardized, consistent experience. Automation technologies like ...