Moving Service: Staying Connected With Mobile Apps

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Moving Service: Staying Connected With Mobile Apps

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Business Information - Special Edition, March 2013

It’s expected for businesses to offer mobile apps that can fully integrate into their contact centers and, in turn, fuel e-commerce. This special edition of Business Information magazine will review how apps should be designed to reach customers with mobile devices, what strategies work to improve CRM and boost commerce and how contact centers should have the right technology to connect with mobile apps. Access >>>

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What's Inside

Features

- Mobile customer service holds customer frustration at bay by Cameron Kittle
  As customers try to solve more problems using mobile apps, they should still have the option to talk to an agent without having to repeat themselves.
- Mobile engagement at Krispy Kreme: Clever sensors ping doughnut lovers by Albert McKeon
  Easy-to-use apps that are designed specifically for mobile devices are a great way to engage customers. Just ask the folks at Krispy Kreme.
- More to mobile application design than meets the eye by Cameron Kittle
  To design successful mobile applications, companies must remember to consider the back end as well as the front end.

Columns
- Never stop striving for great mobile apps
  Mobile apps are not spinoffs of their website predecessors—they need to be designed with mobile devices in mind. The formula is the right combination of form and function.

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