Access "Contact center strives for strategic role in customer experience management"
This article is part of the January 2012, Vol. 1, Issue 2 issue of Contact center strives for strategic role
While the contact center might stand on the front lines of day-to-day customer interaction, it is often overlooked as a linchpin in a broader customer experience management (CEM) initiative, in part because of outdated perceptions of the organization as a cost center, not as a strategic resource. In fact, experts say the old-school view of the contact center is that of transaction handler, whether that transaction is buying a product such as airline tickets, providing a service such as checking credit card balances or simply serving as a gatekeeper to deal with unhappy customers. "The call center gets marginalized on a regular basis -- it's thought of as a necessary department and cost structure required to deal with unhappy customers and to put out fires," noted Jeanne Bliss, president of Customer Bliss, a consulting company that coaches companies on customer experience. "It's not viewed as an indicator of the early issues that can help drive the business." For more on the contact center and CEM Read about the updated metrics used in the contact center ... Access >>>
Premium Content for Free.
Contact center strives for strategic role in customer experience management
by Beth Stackpole
It may live on the front lines of day-to-day customer interaction, but the contact center is not always a pivotal piece of companies' customer experience management (CEM) plans. Here's how to transform the contact center into a strategic CEM asset.
Cross-channel communication CEM support: A work in progress
by Rosemary Cafasso, Contributor
Industry experts say companies need to step up plans for cross-channel customer service or risk damaging customer experience management strategies.
- Contact center strives for strategic role in customer experience management by Beth Stackpole
Technology-empowered agents create a positive customer experience
by Vangie Beal, Contributor
Providing customer service agents with knowledge and technology improves the overall customer experience, according to industry experts.
- Technology-empowered agents create a positive customer experience by Vangie Beal, Contributor
More Premium Content Accessible For Free
Multichannel marketing means allowing customers to have conversations on their terms, at their convenience and using the channels -- phone, email, ...
The age of the isolated call center is over. Organizations need to give customers a number of ways to reach them -- websites, mobile apps, Short ...
Social media users and IT consultants hold the keys to launching an effective social CRM strategy. Readers will find expert insight on how to best ...