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November 2011, Vol. 1, Issue 1

How to make customer experience strategy a priority

In this month's issue, discover how to get customer-facing groups to buy into customer experience management (CEM) and make it a priority, how employee satisfaction may or may not affect customer loyalty, and how CEM fits into a company’s overall strategy. Also inside: Get expert advice on improving your CRM strategies from our experts. Learn to encourage better CEM and focus on the customer lifecycle. Get expert advice on managing customer experiences, best practices, top tips and more in this month's issue.

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