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Social CRM goes to market
Mobile commerce is gripping customers and not letting go, as evidenced by the feature article in this edition of Customer Experience Exchange. Read this now to learn how the smartphone trend is leading to a new breed of applications that lets you buy food, board a plane or order movie tickets with the simple touch of your screen.
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Features in this issue
The explosion of smartphones is leading a new trend in applications that lets customers buy a sub, board a plane or order theater tickets merely by touching a screen.
Southwest’s customer advocacy guru offers tips and advice for companies interested in starting or improving their social CRM approaches.
Some companies are moving away from paid ads, but most look to Facebook’s youthful audience to close their accounts.