Access "Facebook ad spending continues despite big exits"
This article is part of the August 2012, Vol. 1, Issue 5 issue of Social CRM goes to market
General Motors made headlines this spring when it announced it would stop paying for ads on Facebook. The news fueled discussion in mainstream media and blogs: Were companies ready to abandon the popular social media network? American Apparel, the largest garment manufacturer in North America, also reduced its Facebook ad spending. But it was a gradual decline over 18 months rather than the immediate exit made by General Motors. Ryan Holiday, director of marketing for the Los Angeles-based company, said he had slowly cut ad spending from $1 million a year to a few thousand dollars each month. Holiday cited several factors in the decision to spend less on Facebook advertising. The most notable reason was drastically smaller advertisements on Facebook, which limited how creative companies could be pitching their brands and threatened return on investment. The real attraction: Facebook’s youthful users While some companies are reducing their Facebook ad spending, they are still investing heavily in the social networking site as a communication platform. For ... Access >>>
Premium Content for Free.
Mobile commerce apps deliver munchies and more to customers
by Linda Rosencrance, Contributor
The explosion of smartphones is leading a new trend in applications that lets customers buy a sub, board a plane or order theater tickets merely by touching a screen.
Facebook ad spending continues despite big exits
by Vangie Beal, Contributor
Some companies are moving away from paid ads, but most look to Facebook’s youthful audience to close their accounts.
- Mobile commerce apps deliver munchies and more to customers by Linda Rosencrance, Contributor
Southwest, others make mobile and social CRM fly
by Sue Hildreth
Southwest’s customer advocacy guru offers tips and advice for companies interested in starting or improving their social CRM approaches.
- Southwest, others make mobile and social CRM fly by Sue Hildreth
More Premium Content Accessible For Free
Mobile applications have become critical connecting points between on-the-go customers and businesses. If a company has a mobile app that isn’t ...
Companies don’t always do right by their customers on social media. This e-book chapter will explore how companies misuse social media -- mistaking ...
Social media channels don't necessarily provide everything a business needs to know about customers. This e-book explains the potential failings of ...