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This article is part of the August 2012, Vol. 1, Issue 5 issue of Social CRM goes to market
Whenever he can, Al Costello, owner of Boston-based Al’s Cafes, likes to share his simple recipe for success. “Combine a fanaticism (for) quality food and customer service with a loyalty to customers (and) family and you end up with a sub sandwich that cannot be surpassed.” To ensure that success, Costello understands that he has to offer his customers conveniences not offered by his competitors—conveniences that will increase their loyalty to his sandwich shops. One of these conveniences is enabling customers to pay for their hot or cold sandwiches, salads or soups using their mobile devices and a mobile commerce app called LevelUp. All customers have to do is enter some basic information and link their favorite payment cards. Then they download a quick response, or QR, code to their iPhones or Android phones. When they get to Al’s—or the many other similar establishments across the country—they select the app, put their phones down on the LevelUp terminal and receive an electronic receipt. “People love using their phones for everything, especially the ... Access >>>
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