Social CRM goes to market

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Social CRM goes to market

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Customer Experience Exchange - August 2012, Vol. 1, Issue 5

Mobile commerce is gripping customers and not letting go, as evidenced by the feature article in this edition of Customer Experience Exchange. Read this now to learn how the smartphone trend is leading to a new breed of applications that lets you buy food, board a plane or order movie tickets with the simple touch of your screen. Access >>>

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What's Inside

Features

- Mobile commerce apps deliver munchies and more to customers by Linda Rosencrance, Contributor
  The explosion of smartphones is leading a new trend in applications that lets customers buy a sub, board a plane or order theater tickets merely by touching a screen.
- Facebook ad spending continues despite big exits by Vangie Beal, Contributor
  Some companies are moving away from paid ads, but most look to Facebook’s youthful audience to close their accounts.
- Southwest, others make mobile and social CRM fly by Sue Hildreth
  Southwest’s customer advocacy guru offers tips and advice for companies interested in starting or improving their social CRM approaches.

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