Access "MLB teams batting a thousand with social CRM strategy"
This article is part of the May 2012, Vol. 1, Issue 4 issue of Tips for effective social CRM strategy
Take me out to the ballgame. And while you’re at it, I prefer bleacher seats for Wednesday night games, want an IPA to wash down a plate of lemon chicken, hope to win a retro T-shirt in the next team trivia giveaway and I might make a comment on Facebook about overpaid athletes after reading the star centerfielder's derisive tweet about playing day games. That’s a grand slam of expectations from a customer, but with a solid social CRM strategy in place, Major League Baseball (MLB) wants to hear from the peanut gallery. MLB teams want to understand, and try to meet, the expectations of their fans, because they otherwise risk losing them. Read about MLB's digital efforts MLB.com had its hands and folders full of video until cloud collaboration They know fans can’t put down their smartphones, tablets and laptops and that they expect an intense electronic relationship with their favorite baseball teams. Fans want personalized updates about seats, food, promotional contests, player transactions and the score of tonight’s game. Not wanting to lose a sports fan’s ... Access >>>
Access TechTarget
Premium Content for Free.
What's Inside
Features
-
-
MLB teams batting a thousand with social CRM strategy
by Albert McKeon
Companies building CRM strategies can learn from how Major League Baseball uses social media to connect with fans.
-
Social media analytics: Still trial and error
by Rosemary Cafasso, Associate News and Site Editor
Companies are discovering the challenges of social media analytics, and many are not sure where to begin. But industry analysts say launching a listening strategy is a good way to start.
-
MLB teams batting a thousand with social CRM strategy
by Albert McKeon
-
-
Searching for a social CRM strategy, companies pin hopes on Pinterest
by Anna Fiorentino, Contributor
The popular content-sharing site could prove a boon to businesses looking to improve customer experience management, but some experts say it’s too soon to tell.
-
Searching for a social CRM strategy, companies pin hopes on Pinterest
by Anna Fiorentino, Contributor
More Premium Content Accessible For Free
Defective mobile applications sully the customer experience
E-Chapter
Mobile applications have become critical connecting points between on-the-go customers and businesses. If a company has a mobile app that isn’t ...
Social media outreach starts with strategy
E-Chapter
Companies don’t always do right by their customers on social media. This e-book chapter will explore how companies misuse social media -- mistaking ...
Improving the customer experience through technology
E-Book
Social media channels don't necessarily provide everything a business needs to know about customers. This e-book explains the potential failings of ...